HERIT CONFERENCE & WORKSHOP 20232023-05-17T12:11:43+02:00

HERIT Final Conference, Roundtable on skills & Workshop on Generative AI and Social Media Storytelling for Cultural Heritage! 

How to adapt to new technologies and tourism in the sector of privately-owned historic heritage?

On May 23 2023, EHH is proud to announce the celebration of the HERIT project at the Cercle Royal Gaulois Artistique et Littéraire. On this day, multiple events are organized including the final HERIT Conference talking about the MOOC project, a Roundtable on Skills and, in the afternoon, a Workshop, sponsored by Airbnb, on “Generative AI and Social Media Storytelling for Cultural Heritage“. At the end of the day, a networking dinner is organised for EHH Members, its key partners and sponsors.


09:00-11:00 HERIT Conference – Presentation of the Erasmus+ project Heritage Efficient management through Relevant IT use 

The conference will present the HERIT online training funded by the Erasmus+ project. This first European online training dedicated to private owners of historic houses focuses on equipping people who own or manage private historic houses with the right skills and knowledge to maintain their historic buildings and to improve their expertise in the use of technological tools.  

The leading organization of the MOOC, University of A Coruña, will briefly present the outcome of the project, the modules of the MOOC, as well as the features of the platform.  

Besides the MOOC presentation, we will share the testimonies of students who completed the training. Moreover, you will hear best practices shared by two private owners that contributed to the realized of our MOOC. 

In case you have any curiosities or questions regarding the course, this is the moment to ask!  

The event is free of charge, and it is open to everyone. 


11:30-12:00 Roundtable on skills 

The European Commission announced 2023 as the European Year of Skills.

The importance of relevant skills for the cultural heritage sector will be highlighted in engaging discussions conducted by Malgorzata Kozak (DG Education and Culture), Marzia Piccininno (CHARTER) and Stefania Pignatelli (ADSI). 

The main aim of the discussion is to raise awareness of the private sector’s needs in terms of skills and education, promote the EU projects partnership and make use of the European Year of Skills.  

The event is free of charge, and it is open to everyone.


13:30:00-18:00 Educational workshop “Generative AI and Social Media Storytelling for Cultural Heritage” – Sponsored by Airbnb

Join us for an exciting and hands-on educational workshop on Generative AI and Social Media Storytelling for Cultural Heritage! This workshop is the perfect opportunity to learn and put your newfound knowledge in innovation, digital skills, and marketing into practice.

Our keynote speaker, Frédéric Faivre (Consultant Product Marketing, Communication & Innovation / Partner @The Next Mind), will kick off the workshop with a captivating speech on digital tools in the context of marketing heritage properties. You will also hear from Stephanos Germenis-Hildprandt, owner of Castle Blatna, who will share best practice examples on using social media. And there will be plenty of time for questions and discussions during the Q&A session! 

During the workshop, you will have the chance to participate in three different thematic hands-on workshops, covering generative AI tools, crafting beautiful and original stories and making your venue more instagrammable.

At the end of the workshop, each group will prepare a 10-minute presentation, showcasing its newfound storytelling and social media campaign skills. We will wrap up the day with an open discussion, during which you can receive valuable feedback and discuss the outcomes of the workshop with fellow participants.

We value your satisfaction above all else, so you will have the chance to name your preferred topics for future workshops organized by EHH. 

Don’t miss out on this incredible opportunity to enhance the value of your heritage property by using digital innovation and marketing! 

Price: €60 (full price) €50 (early bird access) 


19:30-23:00 Networking dinner

The event is open only to EHH members, key partners and sponsors who are invited to foster interesting discussions!  

Price: €100 

Dresscode: Tenue de ville 


To register for this event, click here


One of the dining rooms in the Cercle Royal Gaulois Artistique et Littéraire 




The agenda for the day