HERIT Final Conference, Roundtable on Skills & Workshop on Generative AI and Social Media Storytelling for Cultural Heritage!
How to adapt to new technologies and tourism in the sector of privately-owned historic heritage?
On May 23 2023, EHH was proud to celebrate the finalisation of the HERIT project at the Cercle Royal Gaulois Artistique et Littéraire. On this day, multiple events were organized including the final HERIT Conference talking about the MOOC project, a Roundtable on Skills and, in the afternoon, a Workshop, sponsored by Airbnb, on “Generative AI and Social Media Storytelling for Cultural Heritage“. At the end of the day, a networking dinner was organised for EHH Members, its key partners and sponsors.
09:00-11:00 HERIT Conference – Presentation of the Erasmus+ project Heritage Efficient management through Relevant IT use
The conference presented the HERIT online training funded by the Erasmus+ project. This first European online training dedicated to private owners of historic houses focuses on equipping people who own or manage private historic houses with the right skills and knowledge to maintain their historic buildings and to improve their expertise in the use of technological tools.
The leading organization of the MOOC, University of A Coruña, briefly presented the outcome of the project, the modules of the MOOC, as well as the features of the platform.
Besides the MOOC presentation, we shared the testimonies of students who completed the training. Moreover, you could hear best practices shared by two private owners that contributed to the realisation of our MOOC.
11:30-12:00 Roundtable on skills
The European Commission announced 2023 as the European Year of Skills.
The importance of relevant skills for the cultural heritage sector was highlighted in engaging discussions conducted by Malgorzata Kozak (DG Education and Culture), Marzia Piccininno (CHARTER) and Stefania Pignatelli (ADSI).
The main aim of the discussion was to raise awareness of the private sector’s needs in terms of skills and education, promote the EU projects partnership and make use of the European Year of Skills.
13:30:00-18:00 Educational workshop “Generative AI and Social Media Storytelling for Cultural Heritage” – Sponsored by Airbnb
This workshop was the perfect opportunity to learn and put your newfound knowledge of innovation, digital skills, and marketing into practice.
Our keynote speaker, Frédéric Faivre (Consultant Product Marketing, Communication & Innovation / Partner @The Next Mind), kicked off the workshop with a captivating speech on digital tools in the context of marketing heritage properties. You could also hear from Stephanos Germenis-Hildprandt, owner of Castle Blatna, who shared best practice examples on using social media followed by a Q&A session!
During the workshop, you could participate in three different thematic hands-on workshops, covering generative AI tools, crafting beautiful and original stories and making your venue more instagrammable.
At the end of the workshop, each group prepared a 10-minute presentation, showcasing its newfound storytelling and social media campaign skills. We wrapped up the day with an open discussion, during which you could receive valuable feedback and discuss the outcomes of the workshop with fellow participants.
19:30-23:00 Networking dinner
The event, open only to EHH members, key partners and sponsors who were invited, was ideal to meet people and foster interesting discussions!
Dresscode: Tenue de ville